Benefits of having a Second Life presence
Below is a list of business benefits depending upon your size of company and geographic spread of staff and customers.
- PR value (announce to local press, trade press, customer newsletters, website)
- Permanent 24/7 3D multi-user collaborative and interactive exhibition – showcase products, play corporate videos, links to website, brochure handouts
- Business meetings (national/global participants, no conference call/video conferencing costs, save travel costs, better interaction amongst participants, save record of the discussion, watch PowerPoint/video presentation together)
- Staff training/seminars
- Staff collaboration
- Recruitment
- Customer facing events – training, invitation to hear/see guest speakers, live support sessions, etc.
- Links back to website for direct sales
- Email links for enquiries
- Collect database of all visitors for event announcements
- Business networking (through business park social events)
- Staff morale
- Fast and low cost prototyping
- Use of SL forums to communicate/advertise
- Cost effective form of promotion
Here is a list of companies in Second Life that have used this facility for the following activities:
- Product launch
- Consultation
- Social events
- Entertainment
- Market research
- Concept testing and user feedback
- Showcase
- Simulation
- Education
- Media distribution
- Training
- Community building
- E-commerce
- Conferencing
- News
- Charity
- Art and it’s promotion
- Branding
- Cultural exchange
- Interactive games
- Recruitment
- Customer service
- Demo prototyping
- Social research
- V-Learning
- Information sharing
- Corporate showcase
- Fan base support
- Website support
How to get started in Second Life.
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